That's when we wanted to put out the Firm. Nas and AZ was supposed to be on 'Bring it On,' they kept not showing up. Starting out as Roc-A-Fella's only artist, Jay-Z was supported by The Notorious B.I.G.'s producer DJ Clark Kent and Camp Lo's producer DJ Ski affiliated rappers, Sauce Money, Jaz-O, and a young Memphis Bleek, though only Memphis Bleek would eventually sign with the label. Though Reasonable Doubt didn't immediately earn commercial success, it spawned several hits, and earned Jay-Z a reputation in hip hop. After being turned down by several major labels, Carter, Dash and Burke started their own label through Priority Records, using money from the music videos provided by Payday Records due to their singles only deal. Roc-A-Fella Records was founded in 1994, after Jay-Z has been rejected by major record labels, beginning as an independent outlet for rapper Jay-Z's first album. History 1994–2000: Formation and early years 1.4 2010–2013: Final years and TufAmerica vs. 1.3 2006–2009: Roc Redefinition and departure of Jay-Z.
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